The Furnace, Sydney launches new print campaign for Peugeot promoting genuine parts
The Furnace Sydney today launches a new print campaign for client, Peugeot. Armed with the knowledge that when fac…
Author Archives: Lynchy
Y&R New York creates ‘Headless Body in Topless Bar’ improv comedy show to push New York Post
CASE STUDY – In an effort to increase readership of The New York Post, the branded content division of Young &…
A desperate deed wins two awards at Tropfest
UPDATE: At last night’s Tropfest the short film A Desperate Deed won 2 Awards: Best Original Score (Jared Underwoo…
CB Blog still ahead of the trade press pack
The CB Blog once again is well ahead of Australian ad trade press* competitors Australian Creative, B&T and AdNews a…
NZ Herald and M&C Saatchi, Auckland behind parody news brand NZ Notworth News campaign
APN Online, publishers of leading news site nzherald.co.nz, has revealed that they are behind the satirical news brand N…
News Limited’s newspaper sections research smashes competitor audience numbers
News Limited has delivered on its promise of expanding their Newspaper Sectional Reader study which reveals some spectac…
Melissa Peters resigns ECD gig at Lowe Sydney to devote more time to her successful online mag
CB Exclusive – After 18 months at Lowe, executive creative director Melissa Peters – who took over the Sydne…
Communications Council launches $99 AWARD membership in bid to make it affordable for all
In one of its most important moves since commencing operation last year, the Communications Council has launched a new l…
Lovers of art become the creators of art in new 303 campaign for Perth International Arts Festival
In 2011 the Perth International Arts Festival wanted to maximise online ticket sales, so 303 Perth conceived a unique di…
Tracta gives Humane treatment in new campaign
Tracta. The Heartland Agency in Napier, New Zealand, released it latest campaign this week for the Humane Society Inc, A…