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2026 Predictions: AI, Retail Media and the Ad Revolution
Partner content – With the pace of technological change accelerating across the advertising and media landscape, i…
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Tightknit Studio launches outsourced marketing model with social enterprise Thankyou
Creative agency Tightknit Studio has developed a new service model with social impact brand Thankyou, beginning with the…
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Retail media campaign tips from Amperity, MixIn, Criteo and Vinarchy Wines
At a recent retail media panel session, leaders gathered to discuss a recent retail media campaign success story, wherei…
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Jaywing integrates RQ Media and Three Scoops; repositions under new growth model
Award winning agency, Jaywing, is integrating media and performance agency RQ Media and creative marketing agency Three …
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Marketers back below-the-line investment but robust measurement remains elusive, first Activation Effectiveness Barometer reveals
Marketers in Australia and New Zealand are pouring millions into below-the-line (BTL) activity each year, but most remai…
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BYD launches ‘Flavours of Summer’ to connect with next generation of drivers via Acuity
BYD Australia has unveiled its new Flavours of Summer campaign, a new marketing platform designed to connect the electri…
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KuCoin taps Australian golf champion Adam Scott for local campaign
KuCoin, a leading global crypto platform, is officially launching a major Australian marketing campaign featuring golf i…
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The end of the green premium: study shows two-thirds of consumers won’t pay for sustainability
The sustainability surcharge is dead according to new research that reveals Australian and New Zealand consumers have de…
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As Oasis rocks, Gibson rolls with 120% email boom!
As Oasis bring Britpop to Australia’s arenas this month, one sound is unmistakable: the Gibson guitar. A staple of No…
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WPP launches AI-powered marketing platform WPP Open Pro
WPP has today launched WPP Open Pro, a new edition of its AI marketing platform, WPP Open, designed to empower brands of…