George Weston Foods launches campaign to promotes Tip Top ‘The One’ via DDB Sydney
George Weston Foods bread brand Tip Top, via agency DDB Sydney, is challenging the way Australians currently shop for th…
Author Archives: Lynchy
Fairfax Media Metro Division launches powerful new online advertising solution the ‘Big Unit’
In an Australian first, Fairfax Media Metro Division has launched a powerful new online advertising solution designed to…
Media Futures survey reveals advertisers predict modest main media expenditure growth of 3.8% with mobile tipped for the largest budget increase
Australia’s leading advertisers are predicting main media ad spend to increase by 3.8 per cent in 2012, but media …
SapientNitro strengthens digital credentials with hire of senior digital creative Thomas Marcusson
CB Exclusive – In a move that further bolsters the agency’s already impressive digital capability, Sapient N…
Senior team Will Edwards and Chris Badger cross the creek from Clemenger BBDO Sydney to JWT
JWT Sydney executive creative directors Mark Harricks and Angus Hennah have announced that senior creative team, Will &#…
Case Study: Special’s integrated campaign for NPA shows Kiwis connected by newspapers
CASE STUDY – An integrated campaign for the NZ Newspaper Publishers Association via agency Special proves in an in…
‘Power breeds confidence’ is the message in new spot for Toyota Camry Atara via Saatchi’s Sydney
CB Exclusive – Power breeds confidence, as illustrated in this new spot for the Toyota Camry Atara via Saatchi &am…
Miami Ad School set to open in Sydney with two study programs: Art Direction and Copywriting
Miami Ad School, the global advertising college, will open its doors in Sydney on 2 April, with two study programs: Art …
Cottee’s cordial returns to its roots in new tv campaign via George Patterson Y&R Melbourne
This Sunday will see the launch of a new campaign for Cottee’s cordial. Created by George Patterson Y&R Melbou…
Colenso BBDO and Fresh-up get behind Kiwis petitioning for an extra day in lieu of ‘the most rubbish and rainy summer holiday ever’
New Zealand holidaymakers are set to petition Prime Minister John Key this summer for a day off, a national first.  …