‘Power breeds confidence’ is the message in new spot for Toyota Camry Atara via Saatchi’s Sydney
January 28 2012, 5:02 pm | | 19 Comments
CB Exclusive – Power breeds confidence, as illustrated in this new spot for the Toyota Camry Atara via Saatchi & Saatchi, Sydney.
19 Comments
Can someone explain the visuals to me?
Truly awful
And 1980’s advertising is back in the room. Awful, truly awful.
And a lame attempt to rip off the music from Mr.Nolan.
Shit
8:12
You know what is lamer? You crap attempt at stating the bleeding obvious in regards to the music, then trying to demonstrate how brilliant you are by referencing “Mr. Nolan” and not the actual movies that have made this type of music famous.
You are a wanker.
These guys are at Leo Burnett now
I think the word ‘tedious’ best summarises this expensive execution..
WOW! Slow and and in reverse. Brilliant, just brilliant.
Who approved it internally?
I’ve seen backwards done better.
found it unclear but enjoyed previous work done by these guys. Am sure they’ll be huge asset to Leo B. Good luck to them. Future CDs for sure.
Buy a Toyota Camry and jump off a cliff.
Seems appropriate. If my life was so banal that I was forced to drive a Camry, I’d jump off a cliff too.
http://tiny.cc/9xy0s
In what world does any marketing department seek to associate bold, brave risk-taking behaviour with a car famous for being probably the blandest, safest non-choice in the market?
It’s just fucking stupid.
11:44 identifies the obvious strategic flaw in the proposition. And the creative delivery is hardly anything to do a back somersault over.
@ WOFTAM – Maybe the strategy was to attempt to dispel this myth (even though its not a myth)?
A Camry is a Camry is a Camry is a Camry.
when does the new broom arrive?
he’s going to be busy.
sdf,
There’s a limit to what an advertising campaign can achieve. If the product experience is dull and safe and uninspiring, then you’re just wasting your money trying to pretend otherwise.
As you say, you can’t dispel a ‘myth’ when the myth is actually a cold, hard truth.
If you try, best case is that you do your dough. Worst case, you piss people off. Poor client decision-making here.