US copywriter John Kenney sends up ‘The Focus Group’ to promote his book ‘Truth in Advertising’
A web film has just been launched to promote the debut novel by John Kenney, “Truth in Advertising”, publish…
Author Archives: Lynchy
Lunchbox shopping made easy with ALDI Lunchbox Initiative app and campaign via BMF
ALDI and BMF Sydney, in conjunction with HealthyKids Association, have launched the ALDI Lunchbox Initiative with an app…
Robin Williams stars as a loopy football coach in latest Snickers spot in the “You’re Not You When You’re Hungry” campaign via BBDO New York
This week BBDO New York launched Snickers newest spot in its “You’re Not You When You’re Hungry”…
Heinz beverage LOL targets tweens in new integrated campaign and secret show with X Factor winner Reece Mastin via Vizeum and ZOO
Vizeum and ZOO have launched LOL LIVE, an integrated campaign for Heinz beverage LOL targeting the tween market with a s…
Industry lends creative muscle to support one of its own with campaign to raise awareness of Friedreich’s Ataxia disease via Host Sydney
The creative industry has lent their creative muscle to Kaija Wall, the broadcast production director at Host Sydney. Wa…
Fairfax Metro Media launches major new brand campaign for Sydney Morning Herald and The Age via Whybin\TBWA Melbourne and Sydney
Fairfax Metro Media this week launches two of the biggest multi-platform brand advertising campaigns for The Sydney Morn…
Diet Coke celebrates its 30th anniversary with steaming hot ‘Gardener’ spot via BETC London
Diet Coke is celebrating 30 years with a steaming hot spot reminiscent of the 1997 ‘Window Washer’ commercia…
2013 Jeep Wrangler offers all ‘the gear you need’ in latest spot via CumminsRoss, Melbourne
Jeep Australia has put to air its latest spot for the 2013 Jeep Wrangler via CumminsRoss, Melbourne. ‘The Gear You…
Kojo Melbourne appoints ex-Next Digital’s Stephen Lord to the role of general manager
KOJO has appointed ex-Next Digital general manager of strategy and marketing, Stephen Lord (left), to the role of genera…
Popsicle launches new interactive online and smart phone game via Colenso BBDO, Auckland
This summer, iconic Kiwi brand Popsicle extended their range of ice blocks with several new products, including the new …