Make love not war with consumers
Market research agency Square Holes is urging bigbrands to “make love not war” when it comes to marketing. S…
Author Archives: Kim Shaw
The Christmas party season now in full swing
The Christmas party season is now in full swing, starting last week (Thursday) with the Plaza Films bash at Tokonoma in …
Ogilvy creates world’s largest print execution for Events NSW to run in the SMH tomorrow
Readers of TheSydney Morning Herald willbe treated to the largest print execution in the world on Saturday December 4whe…
Michael Raso returns home as ECD of McCann
Michael Raso is joining McCann Sydney as executive creative director, replacing Vince McSweeney, who is moving to the UK…
Winners of MADC Ignition program announced
After a ten weekintensive course, the winners of the MADC Ignition program were announced lastnight. Millie Burke (…
Director Phillip Noyce uses an animated kangaroo to sell Australia to FIFA for 2022 World Cup bid
Prominent Australian feature film director Phillip Noyce has created a six-minute short film as part of Australia’…
Bestads Top 6 of the Week – reviewed by Josh Rogers, CD the Americas, Imagination, New York
BEST TV TV Winner: Orangina: I’m actually from the Planet of The Animals, where Orangina is actually used as every…
IAB releases new draft standards for online ads
IAB Australia has released updated draft industry-agreed standards for online advertising placements, known as the Unive…
The [young] ADMA Christmas Creative Round-Up set for this Monday evening in Melbourne
After a massive night last Friday, trophies now proudly sit on the desks of those judged to be the best in direct at the…
Scope: See the person, not the disability
CASE STUDY: Scope is a not-for-profit organisation whose mantra is ‘See the person, not the disability’. Roc…