Y&R Brands takes out ADF digital account
Y&R Brands has won the hotly contested Australian Defence Force Recruiting digital account. One of the largest digital pitches undertaken in this market, the ADF business was won by George Patterson Y&R in association with Y&R Brands Group company, Wunderman. The account was previously held by leading specialist digital house, Visual Jazz.
Y&R Brands CEO Russel Howcroft said the win was a significant milestone for lead agency GPY&R: “For the past 10 years Patts has had a very proud and productive relationship with the ADF and their decision to award the agency with their entire digital and website portfolio, on the back of retaining the ADF’s creative services contract, is a great recognition of the work that GPY&R has put into building the agency’s digital capability. This pitch was a massive and complex undertaking. Wunderman also stepped up to the plate, providing valuable insights on lead generation, customer relationship management and data capabilities. The combined Y&R Brands offering delivers a powerful, totally integrated package. ” says Howcroft.
The new ADF digital contract covers support and maintenance of a suiteof websites containing more than 2500 pages, the creation of flashgaming for applications incorporating multi-player and live chatfunctionality, as well as extensive web-based film content.
GPY&R national business director Steve Doherty said that theappointment of GPY&R and Wunderman would provide the ADF withgreater communications synergies and operational efficiency and bettermedia-neutral solutions: “We are pleased to be able to offer DefenceForce Recruiting a total end-to-end solution. We have a powerful groupproposition and we are delighted the ADF has determined to award ustheir highly prized digital contract,” says Doherty.
15 Comments
Wow – that’s a big win.
Congratulations to everyone at Patts. After 10 years with the ADF you’ve obviously put in the hard yards to deserve this win. Well done!
Onyas!
Feel good.
Onya Rusty.
Champagne shower.
Oh yeah! Massive win for Y&R/Wunderman
Watto and team – that’s big…. well done to all.
GPY&Rrrrrrrrrrrrr
i thought wunderman had left Y&R brands???
Well done Rob. You’re a fucking genius mate.
That’s gonna hurt Visual Jazz. They did great work for years but it’s a sign of the times, agencies taking back creative control from digital agencies. Makes sense.
Interesting times.
A former ‘big’ agency famous for TV, beating 6 of the best digital specialists in the country.
Looks like Coulson & Co have changed Patts game.
Visual Jazz = OUCH!!!!!!!!!!!!!!!!!!!!
Sad for VJ. They produced some bloody awesome work for defence. Y&R having creative and digital massive coup. Good to have a one shop suits all scenario but i hope they don’t get stale without competition. Interesting to see what happens.