Wunderman switches on for Earth Hour with free Virtual Light Switch Facebook App
March 26 2010, 1:48 pm | | 11 Comments
Wunderman Sydney has produced a quirky digital idea that returns Earth Hour to its original simplicity – switching off your lights. The Virtual Light Switch is a Facebook application and a feature on the Earth Hour website.
“I once heard Todd Sampson, co-founder of the Earth Hour initiative, give a seminar on the origin of Earth Hour and how they needed the call-to-action to be so simple to turn apathy into action,” said Wunderman creative director, Matt Batten. “This year, Wunderman wanted to do something that returned to that simplicity. How hard is it to flick a light switch?”
The Virtual Light Switch lets you choose the style of the switch and the décor of the room and practice flicking for the big night (tomorrow, 27 March, 2010).
11 Comments
Virtual Awesome!
there were two identical ideas in last years Cannes entries. So not actually original.
pointless
Nearly as bad as that rubbish detergent ad that seems to have been taken down from the blog.
And then do nothing.
It seems just a few days ago that Matt Batten was promoting that stupid green plant spike….
I feel left in the dark
aren’t you using more energy, simply by installing/playing with this app? goes against the whole green thing of earth hour.
the whole Earth Hour thing is so flawed it is mind numbing. The net impact of flicking a switch has zero contribution to lowering greenhouse emissions as generation is run at base load capacity on a Saturday evening… what this lame brained campaign does achieve is to convince those who participate that they are actually doing something… the strategy actually works against the objective of engaging people with the issue it allows them to assuage their environmental guilt with a meaningless gesture
Please no more Matt Batten promoting Matt Batten. YAWN.
I had to laugh at Earth hour on the weekend. My kids spent the entire day leaving the lights on in their (empty) bedrooms, and leaving the TV on when they’re not watching it…all the usual shit, but they insisted that we turn off all the lights in the house for an hour at 8.30pm, to save the planet.
When I pointed out to them that they’d do the world a bigger favour by maybe turning some lights off occasionally during the rest of the year, they started to lose their enthusiasm for this whole planet-saving thing.
All of which served to reinforce my suspicion that Earth Hour is a complete crock of shit that does nothing more than convince kids and the gullible that they’re actually doing something, when in fact they’re not. And has bugger-all lasting effect on people’s attitudes or behavior.