Wrigley’s 5Gum launches innovative ‘Stealth’ iPhone app via Clemenger BBDO, Sydney

5Gum and Clemenger BBDO Sydney have today launched ‘Stealth’, a new iPhone app that will change the way you interact with Facebook.

The first iPhone application of its kind to combine movement and sound, ‘Stealth’ enables users to listen to their Facebook feed undetected, so they can stay up to date whenever and wherever.

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The app utilizes iPhone’s gyroscope and accelerometer technology, so users can navigate their Facebook feed using customizable motion gestures.

Says Paul Nagy, Clemenger BBDO Sydney executive creative director: “5Gum have a Facebook audience of over half million people with an insatiable appetite for new and exciting experiences. Stealth not only delivers a new way to engage with Facebook, but also embodies the brand line Stimulate Your Senses, by providing a subverted sensory experience.”

Says Tami Cunningham, marketing director at 5Gum: “We are very excited about the launch of Stealth. Inspired by 5Gum’s commitment to sensory experimentation, the application is a technological innovation that provides genuine utility to our consumers, helping them to stay connected.

“Facebook has transformed how and where we consume news and information, with 7.3 million Aussies now logging on every day from their mobile devices. Our new app taps into this usage trend and allows users to receive their Facebook news updates anywhere, anytime so they never miss out on the latest information from their friends.”

An online film, outdoor and Facebook media support the launch of the app.

For further directions on how to use the app, visit Facebook.com/5GumANZ.

Executive Creative Director: Paul Nagy