Workshop Sydney appoints Tony Vigna associate creative director – reunites with Jamie Kwong

Sydney agency Workshop Australia has hired Tony Vigna as associate creative director, who will work closely with agency principal and creative director Jamie Kwong in running the creative department, which has expanded significantly since January.

Vigna’s arrival at Workshop rekindles his partnership with Kwong, as the pair both worked at McCann Erickson in the mid 90s.

“Tony is incredibly passionate, conceptually brilliant and has a keen eye for art direction,” said Kwong. “Above all, he is down to earth and a great person to have around. This is very important when it comes to fitting in at Workshop. I trust Tony implicitly with our culture, our team and our clients.”

Adds Workshop managing director and partner, Alira Connell: “Tony haswon creative awards locally and in international competitions and wefeel both excited and privileged to have someone as talented andexperienced as him join the team.”

As well as McCann Erickson, Vigna has worked at major agenciesincluding Euro RSCG, Singleton Ogilvy & Mather, The Brand Shop andGeorge Patterson on a range of major brands including Holden,Coca-Cola, Volvo, LYNX, MasterCard, Nestle, Johnson & Johnson,Telstra, Jim Beam, GIO, OPSM, Cathay Pacific, NRL and Hungry Jacks.