Staples’ digital presence given The Works: Fast paced Sydney reduced to a stationery city
The Works has unveiled its creative concept for Staples: a scale model of Sydney Harbour built entirely of Staples stationery. Featuring 2,344 recycled sticky notes, 84 boxes of staples, 361 bulldog clips, 169 paperclips, 107 rubber bands, 132 coloured pencils and loads more.
Damian Pincus, partner at The Works said they set about positioning Staples as the new brand in town.
Click here to see the images of its construction.
“To do this we set ourselves a challenge to visually connect Australians with Staples. What better way to do this than featuring one of Sydney’s iconic spots entirely recreated using Staples stationery”.
According to Pincus the structure which took over 190 hours to complete forms just one part of the overall digital strategy for Staples.
11 Comments
great vid!
What a waste.
effective
BIg wank waste fest
Nice exhibition. I just feel a little bit sorry for seeing it only in the picture above.
Hi Alexander – you can see the full video here . …
what shitty little minds you must be to think that this great use of a companies products to bring about amazing creativity is wasteful. they’ve clearly differentiated themselves from officeworks and any other stationary company. heaps good.
brilliantly stupid
…and now, from the company that made a car out of sand!
Concept is good
http://www.staples.com.au/sydney