Worboys joins JayGrey as managing partner

JayGrey, Sydney has hired Paul Worboys as managing partner, to team with the agency’s founding creative partner, Jay Furby. Worboys has been consulting since leaving Saatchi & Saatchi, Sydney a year ago, where he was head of digital and direct.

Saatchi & Saatchi hired Worboys in October, 2006. In 2003 whilst at Whybin Lawrence TBWA, helaunched and built Tequila Sydney which specializes in integrateddigital and direct solutions. Under his tenure Tequila won fourinteractive agency of the year awards as well as picking up gongs frommost interactive award shows. His career also includes time with Ogilvy& Mather Direct, and Leo Burnett in the UK.

Worboys told CB: “If you are going to do this, then you might as wellwork with great talent and clients who what to be challenged by thecreative product. JayGrey is that for me.”

Grey Australia chairman Paul Gardner described this appointment as ‘theicing on the cake’ of what has been an amazing period from inception tonow: “Paul has over twenty years experience in both London and Sydneywithin such iconic businesses as Ogilvy, Leo Burnett, TBWA and, Saatchi& Saatchi. He has a strong planning background, understandsintegration as well as any person in the Sydney marketplace and is, inmy opinion, the perfect partner for Jay and our Sydney businesses”,said Gardner.

“We set out to be noisy, nimble and entrepreneurial and have beensurprised and delighted at how the market place, our clients andprospects have all taken what we are trying to achieve to heart.”

Founding Partner, Jay Furby was equally delighted to secure Worboys:”To have someone of the quality of Paul is what every client shouldhave at their disposal. It’s rather exciting.”