WOMADelaide brings sound to life in its new campaign launch ahead of festival via Kojo
What physical form does your favourite music take on? This was the question asked by national integrated storytelling company Kojo when creating the 2014 television commercial for the annual World of Music, Art and Dance festival, WOMADelaide.
Demonstrating the importance of design in brand storytelling, Kojo’s creative team has designed a dynamic TVC that visually interprets the music of WOMAD.
Held annually in March at Adelaide’s Botanic Park, WOMADelaide is one of Australia’s most iconic outdoor music events.
The four-day festival presents a variety of traditional and contemporary music, art and dance acts from performance artists all over the world.
Says Mike Wilson, Kojo national creative director: “It’s an absolute thrill for KOJO to once again be working with WOMADelaide in 2014. Kojo’s aim this year was to feature a broad selection of music and give these sounds a visual.
“From simple tribal rhythms and complicated jazz, to dance-inspiring party tunes, Kojo’s content director Richard Coburn and VFX team have given the sounds of WOMADelaide a physical form, bringing out the unique and energetic vibe of the festival.”
Director/Editor: Richard Coburn
Producer: Sophie Roenfeldt, Chelsea Morris
Creative Director: Mike Wilson
DOP: Craig Phillpot
Executive Producer Post Production: Stuart MacKenzie
VFX Supervisor: Mark Holman-Harris
VFX: Richard Coburn, Eleni Taylor, Arthur Moody, Dave Smith
Grade and Online: Richard Coburn
Sound Engineer: Justin Astbury
1 Comment
Another clever mix of design and VFX from Kojo. Great work guys.