With Honda Insight, less is more
October 18 2010, 11:07 am | | 7 Comments
When asked how he created his marble miracles, Michelangelo replied, “The angel is already in there. All I have to do is set her free. It’s a less is more situation.” To Sugar, Auckland, this seemed to be the perfect metaphor for the launch of Honda’s new hatch that gives you more by using less.
7 Comments
urg…
WTF? an economical car made of marble?
when do award school applications open?
http://bit.ly/bpBDqd
what’s the music?
Ain’t advertising marvellous sometimes…A strong fuel-economy consumer benefit completely hidden within a large block of marble.
I love that, 11:50! Especially the claim that the Subaru has “not a single speck of beige”, followed closely by an option for interior trim in “warm ivory” leather.