Win $10,000 of outdoor advertising for charity with Australia’s first moving video billboards

ITEL Media in Motion has just launched Australia’s first moving video billboards, called Brand Experience Vehicles.

To celebrate they are offering one nominated charity the chance to win $10,000 worth of outdoor advertising to help promote their charity’s cause.

The Brand Experience Vehicles feature large 3 x 5 m digital LED screens mounted on trucks with engaging high quality vision and sound. They also have the ability to effectively measure the number of impressions using a camera and integrated computer software. Vehicles can be used for promoting brands and services at any public or private event.

“This technology has the ability to reach a mass audience and interact with them in many ways, therefore increasing the number of short and long term overall impressions. We’re able to see who’s watching it, how they’re interacting with it, how frequently they’re using it and how many social media impressions follow,” says Fab Capodicasa, managing director of ITEL Media in Motion.

“To help showcase our Brand Experience VehiclesTM, we thought why not help raise awareness of a charity’s cause at the same time, which is why we’re running a competition via our Facebook page.”

Studies overseas have shown moving displays are more engaging than traditional media. According to the Transportation Advertising Council of America, mobile billboards have an impressive 97% recall rate which is better than any other current form of advertising. And locally, outdoor out-of-home advertising is on the rise. The Outdoor Media Association claims Australia’s out-of-home advertising industry has grown by 3% over the last six months.

One Chicago daily deal campaign that ran in June this year had over 120,000 people participate. People sent photos of the displays from one of nearly 40 machines to Facebook which multiplied the impressions into the millions.

Originally imported from China, the ITEL Media in Motion Brand Experience Vehicles can be driven and set up in any high traffic or pedestrian area. They have the ability to immediately display moving messages, equivalent to 25 outdoor static billboards. Messages can be easily changed and vehicles can relocate throughout the day.

Displays can play videos such as film trailers, advertisements, corporate videos, games, or competitions encouraging people to input their contact information. Images of spectators can also be captured and offered to them via email or social media which they can share with friends, therefore largely increasing the number of impressions.

Charities can be nominated to win $10,000 worth of outdoor advertising via ITEL Media in Motion’s Facebook page. Entries close 5 September 2012.