Wilson Everard wins Pharmacy Alliance account
Melbourne-based Wilson Everard has been appointed by Pharmacy Alliance, a group of over 380 independent Australian pharmacies, as their advertising agency following a competitive tender process.
Newly appointed Wilson Everard CEO Nick Hickford said: “It’s a great win for us and we’re looking forward to helping the Pharmacy Alliance team create a disturbance and grow their membership base dramatically over the next couple of years.”
Wilson Everard was founded in 1990 by creative directors, Andrew Wilson and Jim Everard.
The firm’s reputation for attracting attention and long term expertise will be beneficial for
Pharmacy Alliance and work will include refreshing the brand offering, new catalogues and
in store material as well as B2B communications.
Pharmacy Alliance was started by second generation pharmacist Simon Reynolds in 2002.
With an innovative idea to freshen day to day industry practices, Reynolds and supply chain
consultant Tom Love have grown the organisation to have over 380 members nationwide.
Today, Pharmacy Alliance assists independent pharmacies with the expertise and tools to
improve operational efficiency and increase profitability.