HoMedics set to bring good news to allergy sufferers in OZ, the US and UK in new campaign via Wilson Everard Advertising, Melbourne
November 15 2012, 11:18 am | | No Comments
Wilson Everard Advertising, Melbourne has created a new 15 second TVC for a range of advanced Hepa air cleaners that remove 99% of all airborne allergens.
“We wanted a simple, cost effective campaign that would resonate with hay fever and allergy sufferers and provide them with a simple alternative to medications,” said HoMedics Chief Operating Officer Norm Scott.
“Initially we wanted the campaign for Australia only, but the commercial has created such a disturbance at our international offices that it looks like we may be running it in the UK and US as well.”
Agency: Wilson Everard Advertising, Melbourne
Creative Directors: Jeremy Wynne and Justin Groves
TV Production: SMR