Will your brain get bigger in the Bundy Think Tank? A conundrum solver via Leo Burnett
The Bundy Think Tank, created by Leo Burnett, Sydney, is a conundrum-solving internet machine made from brains and computers. You can submit a Conundrum or you can solve one. Do so and your brain will get bigger.
In this video an old man tells us how the Think Tank can help make your life the same but slightly more enjoyable.
Almost 80,000 have already signed up to the Bundy Rum Facebook page, submitting thousands of conundrums from the whimsical (‘if a monkey farts, does it smell like bananas?’) to the inane (‘where are my pants?’) to the philosophical (‘Are people born stupid or do they have to work at it?’).
Andy DiLallo – Executive Creative Director
Tim Green – Art Director/Creative Director
Rupert Taylor – Copywriter
Kieran Ots – Art Director/Digital Creative Director
Rob Kleckner – Copywriter
Dan Oliva – Art Director
Peter Bosilkovski – Head of Client Service
Jodi McLeod – Account Director
Warwick Heathwood – Planner
TV:
Agency Prod: Tim Denton
Director – Robin Walters
Producer: Tara Riddell/Peter Grasse
Prod Co: Curious
DOP: Daniel Ardilley
Post Production: Cutting Edge
Guillotine – Edit House
Song Zu – Music
Digital:
Producer: Adrian Gunadi
Developer: Kevin Brown/William Parry
Designer: David Mugford
21 Comments
Nice one. Like it a lot.
And I’m not from Leos. Or maybe I am. Haha, you’ll never know.
Here’s a conundrum.
If you’ve ever been up to the Gold Coast and actually seen what Bundaberg rum does to fired-up locals on a Friday night, you’ll see that a campaign that ‘makes your brain bigger’ is rather, dare I say, rather irresponsible.
It’s also quite possibly in breach of the code, but I’m sure they’ll slip this one through.
Nice idea. Execution – Old Spice meets Carlton Steven Seagal?
To make a snide remark or not… oh the conundrum!
I like it, funny stuff.
great copy. well produced. good stuff.
I have a conundrum: whether to watch porn on Redtube or interact with this online advertising campaign for alcohol.
Hmmmm
Riduculous, in a good way. Nice one Rupes.
It’s good! It obviously works because I entered my conundrum and shared with with my mates.
Though this obviously didn’t distract me from the copy I have to write.
I go now.
t’s good! It obviously works because I entered my conundrum and shared it with with my mates.
Though this obviously didn’t distract me from the copy I have to write.
I go now.
like the camels and injuns
Surreal. Funny.
Love it.
(Shouldn’t the Bear be mounted the wall above the fireplace?)
Righteous! Love the Bear.
You rewrote your comment before you re-sent it, Dan. Why? That’s a conundrum.
Adverting wank of the highest order…
Huzzah!
I have no idea what he’s on about but i like it.
Doesn’t take itself seriously. More of that!
funny. i like it
11:05, it’s not a conundrum, just a fuck up.
And the fact that I posted it twice kinda goes against the ‘honestly, I’m busy writing copy’ thing. Even though I am.
good stuff
Was that meant to be funny?