Whybin\TBWA\Tequila, Leo Burnett + DDB make cut at shortlist stage of One Show Interactive Q1
October 25 2011, 8:29 am | | 3 Comments
First quarter finalists for the 2012 One Show Interactive have been announced, which include five entries from Australia.
Whybin\TBWA\Tequila, Sydney scored three finalists, two for Pedigree ‘Dog-A-Like’ and one for NRMA ‘Car Park Challenge’.
Leo Burnett, Melbourne scored a finalist for SCOPE ‘See the Person’ and DDB Group, Melbourne scored for The Reach Foundation ‘Open Book‘.
Aussie expat Malcolm Poynton, chief creative officer of SapientNitro Europe, snared two finalists for Foot Locker Europe ‘Sneakerpedia’.
Finalists from each quarter go on to final judging where they compete for a prestigious gold pencil and all finalists are assured a place in the One Show Interactive annual.
3 Comments
Why? Didn’t marcello serpa do this same thing in about 2000 for another dog food, in print, perhaps even for pedigree and win Gold at Cannes. Doesn’t this just translate the same idea into another medium?
No – because it actually uses a database to match people to real dogs – that need a home.
It’s utility based.
Get it?
Doggleganger. This year. Colenso. Boom!