Whybin\TBWA Sydney leads agency pack at shortlist stage of Effies 2014 with 12 entries ahead of Clemenger BBDO Melbourne with eight

The Communications Council has today announced the campaigns that have made it into round two of Effie judging. A total of 80 finalists, from 32 agencies, are now competing for advertising effectiveness awards across 18 categories.

Whybin\TBWA Sydney leads the agency pack with a total of 12 entries shortlisted ahead of Clemenger BBDO Melbourne with eight entries making the cut. In equal third place is McCann Melbourne, AJF Partnership and The Monkeys with six shortlisted entries each.

Says Matthew Melhuish, Effies chairman: “It is terrific to once again see so many entries progressing into the second round of judging. These campaigns have impressed the judges and proven a strong case for effectiveness, translating business problems into business results for our clients.”

Says Colin Wilson-Brown, chairman of judges: “The quality this year is extremely high and all finalists should be proud to have made it through this far. The next round of judging, however, will distinguish those cases with the strongest arguments and results – judged this time from a senior marketer’s perspective.”

The Effie winners will be announced at a presentation in Sydney on Thursday, 4th September.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA).

Other sponsors and supporters include Millward Brown, B&T, Healthcare Communications Council, The Digital Edge, and Trapdoor Productions.

View the full list of finalists – Effie Award Finalists 2014.xlsx

For further information about the Effie program visit www.effies.com.au.