When ‘like’ is not appropriate, click ‘I Care’
April 10 2012, 8:37 am | | 5 Comments
DDB New York – creatively led by Aussie expat chief creative officer Matt Eastwood – has launched the ‘I Care’ button, the product of a creative pro bono project that caters to the impassioned discussions about global issues across social networks.
Facebook’s ‘Like’ button, intended to show interest in a status update or post, can often seem inappropriate when applied to tragic current events or controversial social causes. Conversely, the ‘I Care’ button can be embedded alongside the ‘Like’ button as an alternate expression of engagement with a given topic.
5 Comments
I like the idea of something more meaningful than ‘like’ but it just leaves us with the same problems the Kony 2012 video left us with. A lot of people pressing a button or watching a video doesn’t actually change anything or mean anything to the people suffering. Caring about or being touched by an issue in a video is only human, getting off your arse and making a difference is what counts.
On one level this makes complete sense, but on another, now there are just two buttons that don’t mean anything.
Facebook is a diluted down form of communication. People reflex click and forget instantly what they’ve liked or çared for’
Why so many companies get such a hard on for facebook is beyond me. The consumers state of mind is in probably one of the worst not best stages for complete engagement.
Credit where it is due here. This is a big concept that really tries to make a difference. If the very least we can do is collectively tell governments and corporations what issues we really care about, we will raise awareness and it could lead to change.
They wont be able to ignore the stats.
It would be great to encourage people to be selective but, either way, I Care is certainly worth a try.
Titanium