What’s your Sovereign Hill story?
November 10 2010, 1:23 pm | | No Comments
This year marks Sovereign Hill’s 40th Anniversary and as part of the celebrations, a long awaited relaunch of their brand is about to happen via Leap Agency, Melbourne.
The agency and director Diana Leach via Street-Life Films, has created a whimsical story of one child’s visit to the gold fields’ museum which brings to life the power of story telling and imagination as key values to the new brand.
AGENCY: Leap Agency, Melbourne
CLIENT: Sovereign Hill, Ballarat.
TITLE: ‘What’s your Sovereign Hill Story?’
CREATIVE DIRECTOR/ART DIRECTOR: Anton Lambaart
COPYWRITERS: Chris Wiles, Tricia Hastings
PRODUCTION COMPANY: Street-life Films
DIRECTOR: Diana Leach
PRODUCER: Victoria Conners-Bell