Westpac targets importers and exporters in new print work via Lavender, Sydney
December 13 2010, 10:35 am | | 9 Comments
Lavender, Sydney has created a print ad for Westpac aimed at importers and exporters, pointing out the importance of financial stability to their supply chain.
9 Comments
Look forward to seeing the campaign. Otherwise, nice little ‘initiative’
Sensation.
SHIFT+COMMAND+L
Then again, nobody will read the copy anyway.
As someone who’s worked on Westpac on and off for many years I can assure you they don’t run “initiative” ads of any sort. This will be a business-to-business ad, most likely run in trade print of some sort. And despite the barcode having been used a bit in ads before, it looks a pretty nice effort.
significantly better than the boat bent around the corner crap.
Lift Doley!
Just read the copy.
What on earth is a chainstable?
Was wondering that m’self 3.33.
Didn’t need the second sentence either.
Chainstable stands for “the agency was in such a hurry to pat itself on the back by getting the ad on Campaign Brief that it didn’t bother checking for spelling mistakes.”
I would have also hyphenated “knock-on” but that’s just the writer in me.
Nice.