Volvo takes on the Germans in new campaign to promote the V40 via Publicis Mojo, Auckland

Volvo has launched its new integrated campaign for the luxurious Volvo V40 via Publicis Mojo New Zealand.

Publicis Mojo decided to use Volvo’s lack of market saturation in the luxury European cars category as a strength and encourage a very brand conscious audience to dare to be different, while at the same time force its way into their consideration set.

Creative Director – Lachlan McPherson

Production/Creative Manager – Kylie Penman