Virgin Australia highlights its various product offerings in latest campaign via DDB Sydney
Virgin Australia has revealed a new product campaign that re-claims its playful roots, created by DDB Sydney.
The campaign launches with three charming product spots that focus on some of the airline’s most popular offerings, including Economy X, in-flight WiFi and its all-inclusive airfares.
To support the new TVCs, Virgin Australia is also launching a significant digital, social and radio campaign that introduces a bold and simple new visual identity and reflects a similar playful tone.
The campaign aims to put a healthy dose of Virgin cheekiness back into the brand voice, as well as showcase product features that flyers may not know are offered by the airline.
Says Michael Nearhos, marketing director, Virgin Australia: “We loved working with DDB and leading director Paul Middleditch to draw inspiration from the charming moments in our guests’ lives, and connect these to our easy, smile-inducing Virgin experience. And the best part is this is just the start of an exciting new period for our communications.”
Says Tara Ford, ECD, DDB Sydney: “It was an absolute joy to bring a brand to life that wanted to have some fun. And I think you can see that in the work. We’re excited to launch this new direction for Virgin Australia and about what the future holds for the brand.”
DDB Sydney
CCO: Ben Welsh
ECD: Tara Ford
Creative Partner: David Jackson
Art Director: Anna Paine
Copywriter: Owen Bryson
Managing Partner: Kate Sheppard
Senior Account Director: Claire Hynes
Account Director: Tom Nowlan
Senior Account Executive: Ciara Moloney
Strategy Partner: Caroline Ghatt
Senior Planner: James Davis
Project Director: Casey Machen
TV Producer: Tash Johnson
Designer: Tim Prosser, Paul Jansen
Media: Carat
Production House: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Post Production: The Editors
Offline Editor: Peter Barton
Animation: Blockhead
Sound: Song Zu
Music Composer: Ramesh Sathiah
Engineer: Abigail Sie
Photographer: Ian Butterworth
Agent: Louis & Co
Client
Group Executive, Brand, Marketing, Public Affairs & Insights: Danielle Keighery
Marketing Director: Michael Nearhos
HO Consumer & Partnership Marketing: Rapthi Thanapalasingam
Leader Brand Communications: Erina Chapman
Specialist Brand Communications: Alexandra Davey
8 Comments
Virgin finally doing ads that have a Virgin tone and not doing Qantas lite.
just doesn’t work, QANTAS lite or not..
Music score sounds like filler that was written for something else. Is it attempting to play up comedy? Odd and not good in a good way. The campaign is let down by the music.
Had a chuckle , think it works .
Sorry it’s terrible… bring the romance back.
Charming. I like it.
Tall one’s good – others are a bit… lame, coz.
trite is their brand?