Ogilvy Sydney creative Simon McGrath wins $10k environment prize for ‘Who left the tap running?’ concept at Sculpture by the Sea exhibition

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simon mcgrath1.jpgOgilvy & Mather Sydney creative, Simon McGrath, has been awarded the Sydney Water and Environmental Prize for his sculpture in this year’s Sculpture by the Sea, Bondi exhibition.

It was McGrath’s first work to be shown in the exhibition; the giant fibreglass sculpture of a set of bathroom taps positioned looking out over a cliff to the ocean, was entitled ‘Who left the tap running?’ and has won him a $10,000 prize.

While McGrath is excited about being accepted to exhibit and his subsequent award, he is quick to remind of the importance of the sculpture’s message, saying his work is a humorous way to encourage discussion of the environmental impact of humans on the planet.

Says McGrath: “A majority of scientists say global warming is real and that the sea level is rising because of it. By placing a giant set of taps off the cliff at Bondi, my work turns the ocean into a giant sink. Through its title it poses the question, who is responsible for the water level coming up? I think we all have some part to play. And I’ve tried to use a bit of humour to try and sneak under peoples’ radar and to get them thinking this one through. Maybe they’ll even come to accept some responsibility and do something about this issue.”

simon picture 21.jpgDespite the success, McGrath remains modest: “I believe public artworks should be fun and have a point behind them. Something with an idea in it that gives the onlooker credit for trekking all the way from their comfy home to look at your work. Otherwise it can all just get a bit too self indulgent.”

The Sculpture by the Sea showing and Sydney Water and Environmental Prize mark yet another highlight in McGrath’s 2011, having also been a finalist this year in The Blake Prize, with his work ‘The Body and the Blood‘ and the prestigious Mosman Art Prize and highly competitive Brunswick Street Gallery Art Prize.

McGrath’s ‘Who left the tap running?’ was one of 109 works featured in the 15th annual exhibition of Sculpture by the Sea, which also runs in Cottesloe, Perth and Aarhus in Denmark.