Melbourne design agency Truly Deeply unveils brand identity design for Inspired Gift Cards
Melbourne brand strategy and design agency, Truly Deeply, has unveiled their brand identity design for Inspired Gift Cards.
The new Australian online retailer ‘Inspired Gift Cards’ provides an innovative solution to the gift-giving headache. The site offers a wide selection of gift vouchers from leading retailers, top restaurants, premium brands and unique experience providers. The gift can then be personalised, wrapped and delivered. However, the real beauty of this service is the inspired gift card that enables the receiver to choose their own gift from the retailer, service or experience that best suits them.
Says David Ansett, founder of Truly Deeply: “The brand design is all about connecting and engaging with a broad range of customers as well as the recipients of the gift cards. A big part of the design challenge was to wrap what is essentially a functional product in a visual identity that captures the excitement of giving as well as receiving.”
Truly Deeply developed the brand strategy, name, identity, packaging and web design. The brand proposition of ‘gifting magical moments’ focuses the brand on connecting the giver and receiver- aiming to make the whole experience of gifting special and memorable.
Says Sue Jackson, executive chairman, Inspired Gift Cards: “Truly Deeply was instrumental in the development of our brand, values, personality and proposition and created a visual language that really appeals to our audience. It is clearly differentiated, more sophisticated than our competitors and everyone comments on how much they love the design.”
The website went live this week and already has more than 60 brands, including Apple, Myer, Westfield, Harvey Norman, Bunnings, JB Hi-Fi, Smiggle, Pandora, Red Balloon and Rydges Hotels.
1 Comment
It jst baffles me how many people use exactly the same 15 buzz words to talk up average, it’s amazing this quote for example
, “Truly Deeply was instrumental in the development of our brand, values, personality and proposition and created a visual language that really appeals to our audience. It is clearly differentiated, more sophisticated than our competitors and everyone comments on how much they love the design.”
does anybody actually think talking like this makes you sound knowledgable? To use one of Australia’s most annoying cliche’s think outside the square.