Heggies Vineyard spins a yarn via new print campaign from KWP! Advertising Adelaide
November 2 2011, 1:27 pm | | 5 Comments
With so many stories to be told about Heggies Vineyard, KWP! Advertising Adelaide came up with the idea of featuring these tales and linking them into book clubs to bring them to the public.
The ads, which double as bookmarks, bring to life a number of the more interesting and intimate tales that help set this single vineyard estate apart from its many competitors.
5 Comments
Good to see Pete keeping his hand in. 🙂
How exactly does it work with agency partner and creative principal Withy as Senior Copywriter, Rickard as Creative Director and assorted writers as Copywriter? Who actually does what, who’s up who and who’s paying the rent?
The kind of advertising that has been kept for years in a dark deep cellar, slowly maturing until it’s covered in dust and spider webs and when it’s taken out it’s corked and undrinkable.
I wish I’d said that.
what’s that apostrophe doing after chardonnays’?