NRMA Insurance launches new ‘Hunt. Find. WIN.’ promotion – where finders become keepers
Lost your sunnies? Accidentally damaged your mobile phone? Had your wallet stolen?
A third of NSW homes have been burgled, one in three NSW residents have lost or damaged their sunnies or mobile phone, and a quarter of respondents lost a wallet or jewellery.
Says Mariana Cidade, NRMA Insurance spokesperson: “In our experience, thousands of valuables are lost, damaged or stolen each year. To bring to life how good it feels to get your valuables back, NRMA Insurance has launched a treasure hunt. NSW residents can take part online or out and about and win thousands of dollars in prizes by finding hidden blue items.
Cidade adds: “According to research* the main reason people do not claim for objects lost, accidentally damaged or stolen is lack of insurance cover. Alarmingly, one in five NSW residents are not sure about what they are covered for on their home contents policies and a quarter have no home contents insurance at all.”
Ms Cidade urged NSW residents to take stock of their valuables and review their home contents insurance to ensure their items are covered. With the Portable Contents Option on NRMA Home Insurance, there is no need to individually list items under $10,000 to be covered.
* Based on a survey of 1000 NSW residents by Pure Profile Research in September 2011
Agency credits:
Whybin\TBWA\Tequila
Mediacom
Integer
Bamboo
2 Comments
Yet ANOTHER google maps / street view ‘treasure hunt’ idea.
And when you’ve found an object, you go into a sodding prize draw.
They could have saved everyone’s time by just grabbing their email addresses and randomly picking one.
Either way, your chances are still thousands to one.
Yawn, done before many times and better.