Don’t miss inaugural Gillard + Foster’s episode of Gruen Planet tonight – 9pm on ABC1
Tonight the inaugural episode of Gruen Planet @ 9pm on ABC1 looks at the world through the magic windows of spin, branding, advertising and image control.
On the very first episode of Planet, the panel unpick the messaging around:
The only leader on Earth more besieged than Gaddafi is our Prime Minister, Julia Gillard. Is there any hope for the PM? How would our Gruen communication specialists reposition her? Will an appearance on Junior Masterchef help? Or is she a Dead Woman Walking?
SABMiller’s $12.3 billion purchase of Fosters. How do you sell Aussie beers that are no longer Aussie? How do you manage the public and media blacklash? Do brands really need to worry about patriotism?
THE PITCH. In Grand Final week for the NRL and AFL, with the atrocities of mad Monday just around the corner, Gruen asked two agencies to come up with a campaign to convince Australians that we should stop expecting our footballers to be role models. Blackbocks (Adelaide) Vs Cooch (Perth).
SPIN CYCLE. Gruen looks at three recent attempts to sell us a product, service, person or idea and nominate a winner. Who will it be?
Wil Anderson is again in charge. Joining him behind the desk are Gruen regulars Todd Sampson (Leo Burnett) and Russel Howcroft (GPYR). They will be joined by Lauren Miller Cilento from the Harry M Miller Group and self-described marketing bloke and propagandist, Toby Ralph.