Spreets launches ‘It feels better when the deal’s better’ campaign via Whybin\TBWA\Tequila
Whybin\TBWA\Tequila, Sydney has launched a new campaign for Spreets, with the line, ‘It feels better when the deal’s better’.
This is the first local advertising campaign for the company, after it was acquired earlier this year by Yahoo!7.
The campaign highlights the insight that people hate missing out on a great deal.
‘It feels better when the deal’s better’ demonstrates Spreets’ focus on providing attractive deals on premium brands, products and services. The campaign will be featured across the 7 Media Network in TV, print and online.
Client – Spreets
Agency – Whybin\TBWA\Tequila, Sydney
Matty Burton, Dave Bowman – Executive Creative Directors
Asheen Naidu, Daryl Corps – Creative Group Heads
Daryl Corps, Hannes Ciatti, Derek Anderson – Art Directors
Asheen Naidu – Copywriter
Honae MacNeill – TV Producer
Nitsa Lotus – General Manager
Anna Hunt – Group Account Director
Kate Nicoli – Account Director
Amelia Babos – Production Manager
Kim Janson, Pete Chen – Senior Motion Graphics
Daryl Corps, Janelle Shearer, Julia Elton-Bott- Print & Online Art Director
Asheen Naidu – Print & Online Copywriter
Simon Holdaway – Print Production
Production Company – Window Productions
Director – Daniel Reisinger
Producer – Nick Simkins
21 Comments
What are you guys thinking?
women will love this – nice one
oh dear
aahuh…..mhhmmm….yes, mmmm……i see….ahuh….sooo, a post traumatic stress disorder scenario conveyed with a dolphin sfx….mmmmm…..well! job done….now!, let’s do some more shots of Tequila.
All those people can’t have been responsible for this crap, surely?
…and think it’s terrible. Sorry, it isn’t SMART.
Women will love this!!!!
Based on what insight is that exactly?
chloe jean get back to work (at whybins)
Bad script.
Whole thing is predicated on a brief mention of the brand name at the start. It sounds like she says “Sweet!”. Then the rest of the ad is smart, smart, smart. Then the endline has nothing to do with being smart!
WTF!
Ouch…not very good at all!
Rubbish actually.
The ECD’s must have been asleep the day this idea was presented.
Or perhaps they actually miss having an ECD themselves.
what are those hands up to?
What does it mean, mum?
Loving the endline. It’s just in need of a tighter edit in my opinion.
Well done!
…..
If only the creative group heads had pushed the writer and art director to do something a little bit better then everyone would have looked a lot smarter.
Don’t listen to the haters guys. I know for a fact that a few of the CDs on the circuit are already dubbing you Whybin+Kennedy.
Keep up the good work!
This is an ad that looks like it’s talking to 4 year olds. Totally crap. Can’t believe so many people want to be credited with being involved with it. Advertising of the lowest common denominator.
Absolute rubbish, i doubt that people could be bothered to decipher it.
TV: Great branding for a product called ‘SMART’
PRINT: Happy with (Product goes here). Unhappy without (Product goes here). A new technique that just might work.
4:31.
If you could stick your tongue any further up their arses, you’d be able to look out of their fucking mouths.
Oh, and Wieden & Kennedy don’t do ads like this.
Nor would they PR them.
it feels better when the deal’s better is a nice insight. The rest is rubbish. What has all that smart stuff got to do with anything?
I’m going to go out on a limb and say I like this. Don’t think the average punter will get the reference to Smarties or Smart Cars but it’s good to see someone dumbing it down to a level 6 year olds can understand.
Good stuff Matty & Dave, I’d imagine it’s still a tough slog over there.