Digital creative agency Pusher opens office in Qld following competitive pitch win for Brisbane Heat
Brisbane Heat has appointed digital creative agency, Pusher, to launch their brand following a competitive pitch involving a number of undisclosed agencies.
On the back of this win, Pusher will also be opening an office in Queensland.
Pictured (l to r) are Kim Hopwood (managing director, Pusher), Matthew Hayden and Craig Bailey (creative director, Pusher).
Brisbane Heat is one of 8 teams making up the new Big Bash League – a city based Twenty20 Cricket format designed to bring new energy into the sport and appeal to a wider audience. Australian legend and Queensland ambassador Matthew Hayden will join the strong Brisbane Heat line-up, with the game season running from December through January.
Together with social media, community management, content production, print and brand design work, experiential and guerrilla, Pusher will also be developing the launch TV campaign. The TV will go to air on October 15.
Says Kim Hopwood, managing director, Pusher: “The client saw social media as central to their strategy and contacted us. Initially we were only pitching for the social media management, however after we presented our ideas and execution, we were invited to pitch for the entire creative account.”
Andrew McShea, marketing manager Brisbane Heat said: “When we began planning for the launch of the Brisbane Heat we needed an agency who genuinely understands digital, is uniquely creative and is down to earth. An agency that just gets things done! Having worked with Pusher previously the decision to engage them to launch the Heat brand was simple. Pusher work day to day as a seamless extension of the Heat marketing team and are proving the power of extending a digital strategy above the line.”
Adds Hopwood: It’s a sign of the times to see digital agencies gain a new level of trust with their clients, who now feel confident in charging them with full creative duties. We are extremely excited to help create this new sports brand and work with icons like Matty Hayden. Along with the opening of our Brisbane office we are buzzing to say the least.”
With this latest new business win acting as the tipping point, Pusher’s Brisbane office in Newstead will service their existing Queensland client roster which includes Capilano Honey, Goodlife Health Clubs and Dreamworld.
In the interim Hopwood will relocate from Sydney to run the Brisbane office and will spend the next few months building a local team to lead the agency in the future.
14 Comments
A company of hobbits… nice.
I don’t know how any company would want to be associated with Pusher. Their website (www.pusher.com.au) is an almost exact replica of Blind’s website (http://www.blind.com/) — even using the same font and the same right block. If they’re copying others for their OWN website, who knows what they’ll do for their clients…
Both of them just look like template WordPress sites. So neither are terribly original, but I wouldn’t say Pusher copied Blind. There are loads of sites that look exactly the same.
@blinded … The both used DIN … OMG!
They’re very different… Just get over it.
@Blinded – clearly you have had a difficult morning, possibly missed your bus? realised you wore yesterdays underpants by mistake perhaps?
We don’t take particularly kindly to ill informed slander.
I can guarantee you there is no plagerism or foul play here. They are, as has been pointed out, wordpress formatted. If you knew anything about the internet you would understand that many sites that use this blog type format and can often look similar.
It is a website that has served us well but is actually in the process of a revamp, and if it makes you sleep better at night, will stand on its own two bespoke feet and reflect Pusher as it is today and just as importantly, where it is headed.
As you were.
Not so sure about that. Pusher’s site isn’t built on WordPress, so someone has clearly looked at the Blind site for “inspiration”. It’s curious that the About page has suddenly gone offline too… perhaps it didn’t stand up to scrutiny all that well…?
Websites CAN “often look similar”, but that’s either because they use the same theme, or because a designer lacks inspiration and copies from another. It’s abundantly clear that the latter is what’s happened in this case.
And it’s worth pointing out.
Woohoo It’s a graphic designer fight. This can only be solved by a session of jousting on fixed gear bikes and a Ned Kelly beard growing competition.
Not so sure about that. Pusher’s site isn’t built on WordPress, so someone has clearly looked at the Blind site for “inspiration”. It’s curious that the About page has suddenly gone offline too… perhaps it didn’t stand up to scrutiny all that well…?
Websites CAN “often look similar”, but that’s because a designer lacks inspiration and copies from another. It’s abundantly clear that’s what’s happened in this case.
And it’s worth pointing out.
Just to stick the knife in with everyone else.
@Blinded – jesus mate, probably best to understand the internet before you stick the boot in.
I bet your agency has a website that has a load of funky flash animations, crazy transitions and probably one or two bouncing logos. It may even have been done in a lame attempt to convince your clients that you actually knew what you were doing when it came to the internet. To top it off you’re probably now sitting there confused as to why you can’t show someone that funky bouncing logo on your ipad.
Time has changed my friend, tools like wordpress allow us to create sites where people can concentrate on the content rather than the animated fluff that surrounds it. Lots of agencies use platforms like wordpress, as most of them believe we are judged on the work that is featured on the site rather than the site itself (just incase you need further explaining – it’s about the work we do for our clients not the work we do for ourselves).
Oh and lets not forget about the story that is being featured… Well done guys, nice win!
@blinded. I think you need to do your research before you shoot your mouth off. That is a WordPress site. It’s pretty bloody obvious. Feel a bit silly now Billy no mates?
The about page looks fine to me too. Thought that was “worth pointing out”
And yes, back on subject. Great win Pusher – a sports brand too, lucky buggers.
Pusher’s isn’t a wordpress site. It does LOOK like one, and that’s because it was based heavily on a site that IS a wordpress site, but it’s not. So where does that leave the wordpress argument…. ?
All of the protestations above are eloquent examples of diverting attention, but don’t change the fact that the Pusher website looks A LOT like the blind.com website. Which was my point. I’m pretty sure someone at Blind would think so, anyway.
RE: most comments
Get back to work Pusher staff.
RE: the Pusher CD having a crack on here
Silly. You look like a fragile and overly-sensitive twat now.
Great news guys!
Awesome to see the agency growing!
@Blinded – get a life. While you’re on your soapbox why don’t you have a whinge to google+ about replicating facebook… or the many other useless website comparisons you’d have about the interwebs.
nerds wars are funny.
congrats on the win.