See what the BierKam sees through the eyes of US Sydney for Bavarian Hospitality Group

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Screen shot 2011-09-20 at 2.15.53 AM.jpgA long time ago Bavarians invented Bier. Now they’ve invented BierKam and the circle of awesomeness is complete.

BierKam is a magical device that takes you on a Bier’s eye view journey of Oktoberfest at the Lowenbrau, Sydney.

It’s half aerospace engineering, half medieval sorcery and 100% endorsed by the association of Munich flugelhorn players.

   

bierkam.jpgHelping bring this piece of Bavarian ingenuity to the world is US Sydney on behalf of the Bavarian Hospitality Group.

Says US Sydney creative director Chad Mackenzie: “It was a nightmare shoot. Lots of Bier maidens walking around the Löwenbräu with only steins of frothy Bier and piping hot schnitzel to keep us all going.”

Says Janna Szangolies, corporate marketing manager of Bavarian Hospitality Group: “For years the Löwenbräu has been crying out for a cheeky and sharable digital component to our Oktoberfest campaign. US Sydney has gone further than that by creating a whole new reason to appreciate Bier!”

 

Executive Creative Director: Josh Moore

Creative Director: Chad Mackenzie

Copywriters: David Roberts, Carlos Savage

Art Directors: Rosita Rawnsley-Mason, Danny Wehbe

Account Manager: Stefanie Hübel

Agency Producers: Trelise Caughey, Corinne Porter

Digital Production: David Johns

Development: Adam Jowett

Animation: David Nickson

Video Edits: Marc Bauche

3D and retouching: Toby and Pete

Sound design: Nylon Studios

Production company: Luscious

Director: Sebastian Guy