Rekorderlig Cider launches new ‘Beautifully Swedish’ marketing campaign in Australia
Sweden’s favourite premium cider brand, Rekorderlig, has launched a new and comprehensive national marketing campaign in Australia, with the line, ‘Beautifully Swedish’.
A fusion of the natural, idyllic and organic Sweden mixed with a contemporary, modern progressively Sweden. Effortlessly Cool – A Taste of Sweden.
Reinforcing its position as the highest brand growth in the Australia Cider Category during the latest quarter AC Nielsen survey, Rekorderlig seeks to further strengthen its unique identity by exciting and engaging consumers through its new dynamic campaign, developed with London-based agency Apartment A and Chilli Marketing UK.
‘Beautifully Swedish’ entices consumers to embrace the Swedish way of life addressing the landscape, people, architecture, lifestyle, fashion and attitude.
Targeting males and females, the campaign will drive awareness with style leaders and key opinion formers who aspire to a unique and uninhibited lifestyle. The vibrant campaign uses colour, energy, tone and emotion to engage with its market.
Caroline Blomst (pictured), Sweden’s leading fashion icon and blogger, is the ambassador for the campaign representing an edgy and chic ‘Scandinavian Style’.
The campaign will be supported through consumer and trade promotions such as outdoor and print advertising, sponsorship activities; engaging experiential activity in leading edge bars, fine dining restaurants, traditional and targeted areas within the off premise and ongoing public relations support handled by Exposure Public Relations and Marketing.
3 Comments
Great drink, terrible execution.
Great brand platforma and creative based on a credible brand truth. Brands that stay are built this way.
Great name for a lesbian sound studio.