Carlton Dry says “Hello Beer” in new marketing campaign via Clemenger BBDO Melbourne

Clemenger BBDO Melbourne has created a new summer campaign for Carlton Dry called ‘Hello Beer’.

The new campaign stays true to the great Carlton Dry tradition of doing whatever, whenever and having an awesome time with your mates by saying hello to beer and goodbye to the mundane.

Says CUB general manager of marketing Andy Meldrum: “Hello Beer recognises that life’s best moments are shaped by random fun and forgetting about the day-to-day obligations which hold you back. As we head into summer and Aussies have a break from a year’s hard work at the office, there’s no better time to let go and say hello to a refreshing Carlton Dry with your mates.”

Each execution features a call-to-action for young Aussies to live in the now and focus on the realisation that you’re only young once.

The national campaign will run through summer with TV sponsorship, radio, print, ambient and outdoor channels in major cities.