GPY&R Melbourne launches ‘Not on our Watch’ spot for Australia v India Vodafone test series
CB Exclusive – Cricket Australia, via agency GPY&R Melbourne, has launched a brand new commercial for the eagerly anticipated Vodafone Test Series between Australia and India.
With some of India’s greatest stars in perhaps their final tour of Australia, India see this as their best chance yet to win down under. So much so that the whole nation is already planning the celebrations for their first ever Test series victory in Australia. But not if the Aussies have anything to do with it.
The campaign was shot on location in New Delhi over an intense four days by Melbourne production company The Directors Group.
Says Ben Coulson, executive creative director of GPY&R Melbourne: “This season’s Vodafone Test series is going to be an absolute cracker, India have a champion team and we have some great new stars ready to rain on their parade.
The Indian fans are pumped up about their chance to win on Australian soil. We thought showing the billion strong Indian army in full preparation, would fire up Aussie fans to get to the matches and help our team over the line.”
The first Test kicks off with the iconic Vodafone Boxing Day Test at the MCG, before moving to the SCG, the WACA and finally the Adelaide Oval.
Client: Cricket Australia
General Manager Cricket Marketing Services: Mike McKenna
Marketing Manager: Julian Dunne
Brand manager: Anna Muecke, Panayiota Samartzis
Agency: GPY&R Melbourne
Executive Creative Director: Ben Coulson
Senior Writer: Alex Wadelton
Senior Art Director: Ant Simmons
Group Account Director: Mat Cummings
Account Director: Nick Robinson
Senior Agency Producer: Sheridan Bott
Production Company: The Directors Group
Executive Producer: Craig Griffin
Director/DOP: Germain McMicking
Camera Assistant: Alex Carty
Production Manager: Alex Roberts
Editor: Chris Doherty
Assistant Editor: Bill Irving
Sound design: Stevo Williams, Flagstaff Studios
11 Comments
kind of made me want the nice indian people to win…
was going so well…
…..good…good…good… Oh.
Captures the state of both these teams. A lot better than a montage of old Aust crickets in action.
terrible ending!!!!!
feel like re editing it and I’m not even an editor
Now I want the lovely Indians to win. They want it more.
What @And…. said.
Yep, awful ending. But congrats on writing yourself a trip for a domestic Test series.
Forget the Indians. They are struggling to beat NZ at the moment!
Will it help the dwindling crowds? Absolutely not. Pox.
Lame.