APMA Star Awards announce finalists for year’s finest promotional and experiential marketing
APMA, powered by The Communications Council, has announced the finalists for the 2012 APMA Star Awards, celebrating the past year’s finest promotional and experiential marketing work.
This year saw a 35% increase in the number of companies entering into the annual trans-Tasman awards.
Selected by a panel of 30 industry experts, 31 agencies have been shortlisted as finalists.
Leo Burnett Melbourne, Leo Burnett Sydney, Apollo Marketing Australia and Creative Activation are the agencies with most nominations.
The full list of New Zealand and Australian finalists across seventeen categories include:
Reflecting on the calibre of entries, first time APMA Star Award Judge Roni Robertson (Business Manager – Philips Garment Care & Personal Care) said: “The days of the “one size fits all” campaign are well and truly over. In this year’s awards the more successful campaigns had a clear understanding of their target audience and showed even with small scale budgets great creative ingenuity, in both cut through design and the choice of relevant communication channels to reach out and engage directly with their target audience.”
Commenting on the evolution of the Awards over the years, long term APMA Star Judge Justin Axford (Director, IMI International) reflected: “Promotional marketers in Australia have been fast movers to take advantage of new technologies and ways of reaching, interacting and engaging with consumers over the years. The awards reflect how marketers have harnessed the power of technology to produce promotional campaigns that are new and different, exciting and easy for consumers to participate in, and which are ultimately driving some outstanding results for clients.”
APMA member agencies were able to nominate Account Service or Creative staff for the
Young Achiever of the Year title. The finalists for that title include:
The bronze, silver and gold Star Award winners will be announced at the annual APMA Star Award night on Thursday 28th June in the Ivy Room at The Ivy.
To book your table, click here.