Traffik bolsters digital offering with appointment of David Loughnan as director of digital services
Traffik Marketing is building on their experiential offering to clients with the new hire of David Loughnan, as director of digital services.
Loughnan’s appointment will give Traffik quality dedicated leadership to better service its growing client roster and the continuous demands of experiential briefs that need to maximize the consumer engagement opportunities using digital channels.
To date, Traffik has been developing digital ideas and activation within its existing strategy and creative team, delivering a range of integrated experiential projects for key clients including DHL, BUPA, Nintendo, Carlton United Brewers and St. George Bank.
Loughnan (pictured) joins the agency from London-based Clicked Creative, which he co-founded in 2007, and that specialises in online consumer engagement across web, mobile and social leading work on major UK brands like Sky, FujiFilm and Betfair.
Says Traffik managing director James Neale: “David brings a wide scope of experience in the digital space, and we look forward to seeing him apply some of the cutting edge thinking from the dynamic UK market here with our fantastic client base. His passion and knowledge of how to use digital to compliment live experiential engagement will take our digital offering and the campaigns we create for brands and their consumers to even greater heights.”