Make-A-Wish picks Leo Burnett Melbourne
Make-A-Wish Australia has appointed Leo Burnett Melbourne as its new agency of record.
Dedicated to helping grant the wishes of Australian children and young people with life-threatening medical conditions, Make-A-Wish Australia has granted more than 7,000 wishes since its inception in 1985. It is part of the global Make-A-Wish network, which operates in 47 countries on five continents.
The partnership with Leo Burnett has come at a very important time for the popular charity. The demand for wishes to be granted has grown 25% over the last two years, and the requirement for funding has grown in parallel.
Says Kellie Johnston, general manager of marketing, fundraising and communications: “The challenge to fulfill more wishes is incredibly motivating and supports recent international research which proved the life-changing difference of Make-A-Wish wishes. We were looking for a communications partner who connected with that and could deliver real results for us. The work that Leo Burnett does for their clients is so compelling, and it’s exciting to have such a talented and passionate agency supporting us.”
Leo Burnett Melbourne CEO, Melinda Geertz saysher team are delighted to work
with Make-A-Wish. Says Geertz: “It’s an honour to work with such an inspiring organisation. So
many of us have been touched by the work Make-A-Wish does, which makes this a
truly motivating opportunity.“