Plaza Films’ Paul Middleditch directs spot for HSBC’s Hong Kong Sevens tournament
March 22 2012, 2:50 pm | | 15 Comments
Directed by Paul Middleditch and shot on location in Hong Kong for JWT London, this integrated campaign promotes HSBC’s sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens tournament.
A combination of Sevens players from local rugby clubs and stuntmen, dressed in a variety of costumes, are joined by cameos from past Australian captain George Gregan and former England player Jason Robinson. Credits – Production Company: Plaza, Producer: Peter Masterton, DOP: Daniel Ardilley
15 Comments
Fabulous!
I always thought rugby was a game for a bunch of clowns.
He has jumped the shark
Paul, you have jumped the shark!
This ad, but with costumes http://www.youtube.com/watch?v=wnLKnPzFFeU
This version is better:
http://www.youtube.com/watch?v=4pRVc681Yy0
Saw it online and thought someone had done a piss take of Steve Rogers “keep the ball alive” ad but shot it with a iPhone.
Im struggling to see what relevance the song has.
A guy in love with a prostitute.
And who deep etch the guy on the end frame?
oh dear.
Is this a tribute ad? A mashup, a remix? How can the similarity to ‘Nike rugby’ be justified? Laziness?
Impromptu street football – all codes – has been so done, along with street tennis, street golf, street basketball and probably a few other sports too.
Which leaves the costumes, and that’s the bit that puzzles me. Is there a team called the army men? The Romans? The Mexican-style wrestlers? Or do the costumes have no relevance at all?
But it was nice picking out the bits of HK I could recognise though.
groan…
Jesus Christ Not Bad. Let me explain.
The Hong Kong Sevens tournament is one of the coolest events you could ever go to. It is serious fun for the stadium spectators and regularly there are groups of costumed men and women in the stands.
If you haven’t done it, add it to your gay bucket list and get on the plane.
You won’t regret it.
As they say in HK, TIHK
Mardi Gras meets Rugby, man love in drag. Finally unmasks the links between sport and Camp.
Why was it shot on a GoPro though? Budget?
Direction fail.
Fucking lush Paul.