Melbourne agency Taboo launches Stevie’s Scam School campaign for Consumer Affairs Victoria

March 20 2012, 2:50 pm | BY Lynchy | 1 Comment

Consumer Affairs Victoria (CAV) today launched the Stevie’s Scam School campaign, which aims to help small businesses avoid costly scams.

CAV worked with Melbourne based agency Taboo to develop six animated one-minute video clips, which feature common small business scams and tips to avoid them.

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The campaign was created in response to growing concerns about scammers targeting small businesses.

Says Roz Howe, GM marketing and education, Consumer Affairs Victoria: “We know that small businesses are time poor and so the videos needed to be both entertaining and quirky to capture their attention. We wanted to use a unique style of presentation to attract attention and encourage viewing. We also wanted to ensure the videos created a positive learning and viewing experience to encourage people to forward it on.”

CAV and Taboo are staging an activation of the campaign at Federation Square on Thursday 22 March.

Passers-by will be asked to take the truth or scam challenge. Presented in a vox pop style, the scam school recruiter will propose an offer to the participant and ask them to nominate if it is truth or scam. Clips from the challenges will be compiled and posted on CAV’s YouTube channel later in the campaign.

CAV launched the Stevie’s Scam School videos as part of National Fraud Awareness Week.

Howe added: “Our campaign is part of a larger combined effort from all of Australia’s consumer protection agencies to increase awareness of scams. This week is important in highlighting the need for all people to protect themselves from scams.”