Leo Burnett, Sydney and the Bundaberg Distilling Company launch the ‘ingeniOmeter’ iPhone app
Who are you? What is the nature of your inner being? And what tipple should wet your whistle? These important questions can now be answered by Bundy’s ingenious new iPhone app, created by Leo Burnett, Sydney.
A fusion of Victorian mechanical innovation and modern digital wizardry, the ‘ingeniOmeter’ will cleverly detect whether or not you have the qualities needed to be ‘Top Shelf’ material – whether you possess the high ingenuity of a Bundy Miller or whether you have the oozing ineptitude of a fungal cheese.
Either way, you can muse over its findings with a Bundy cocktail in hand as the ‘ingeniOmeter’ also recommends some rather tasty rum mixes.
Says Andy DiLallo, chief creative officer of Leo Burnett, Sydney: “It’s fun, it’s useful, and in the spirit of the Bundaberg Millers, it has been meticulously crafted by all involved.”
Chief Creative Officer: Andy DiLallo
Digital Creative Director: Kieran Ots
Art Directors: Paul Sharp, Gary Dawson
Copywriters: Gary Dawson, Paul Sharp
Lead Designer: David Mugford
Designers: Keong Seet, Eddy Milfort, Janifer Wong, Michael Luland
Developer: Kevin Brown
Executive Producer: Eduardo Larossa
Producer: Lester Martinez
Sound: William Parry
Business Director: Sam McGown
15 Comments
hey gary, where are u?
Like.
weird, and useful. methinks you drank too many bundy cocktails.
Wot
Fun App. Just downloaded it. Brilliant.
Looks like Leo’s are getting all the best briefs! Nice work, dream client.
Nice one Gary & Sharpy. Engaging, useful and on-brand = very smart.
At least I’m not a blancmange.
Pretty daft, but that’s the point I’m guessing. Well done Bundy.
Helpful, fun, and a little insulting all at the same time. Hats off.
nice one random boys. looks great too.
Another beautiful app from Leo’s digital guys.
…Doesn’t do much, does it? Pretty though.
So why?
it’s not quite action fx, but it’s still a quirky way to deliver drink suggestions.
beautifully crafted, and some lovely writing, but bundy’s for coke and coke only no matter how much you try.