VB in nationwide search for its biggest fan to win a spot in this summer’s new TVC via Droga5
VB has begun a nationwide search for its biggest fan, offering them a once-in-a lifetime opportunity to win a spot in this summer’s new TV commercial, via agency Droga5, Sydney, which is set to air in September.
The competition has kicked off on the VB Facebook page with fans being encouraged to upload pictures which show why they should be crowned VB’s biggest fan. Placing an entry is easy, just click on the Contests Tab located on the VB Facebook page and follow the prompts. The competition closes on Friday, August 12, at 10am.
Says Craig MacLean, senior brand manager, VB: “This is the first time VB has given one of its Facebook fans the opportunity to appear as an extra in one of its TV ads. We believe our fans are at the heart of the VB brand and we wanted to thank them for their unwavering loyalty. Because of their support, VB continues to be Australia’s favourite beer, outselling its nearest competitor by nearly 81 million stubbies / cans a year.”
13 Comments
Nice one Berents
How original.
I guess it’s great way to save on talent costs.
No thanks… I’ve switched to New it’s cheaper.
RugbyMaddest.com
Tonga just found their world’s rugby maddest fan for a World Cup holiday.
So, it’s done, too. 😉
seriously? shame on you
Fed up seeing this idea….send in your videos to be in an ad. Lazy thinking. As an agency, why not think up a really great idea for your client yourselves? Isn’t that what they pay you for? If every agency did this for their clients the ad breaks would be even more full of crap than they are now.
I suppose you have to try anything when your sales drop by 14% in a year…
lazy, lazy thinking…i thought D5 were above all this crap. Does a bogan aussie really want to be in an ad? c’mon guys, you are kidding yourselves…as 4.29pm says, you’ll try anything when your sales are down 14%. certainly no effies for D5 on this brand
@3:47, I believe this is an in-house promotion and not an agency-created idea.
Bypass your agency just go onto youtube copy any old video you fancy stick your logo on it and there you have it.
Must be hard to find good toothless, shoeless, wifebeater clad talent these days…
Mad sports fans, fair enough. But I reckon the biggest VB fan could end up being Chopper Reed’s head-case uncle from Campbelltown who strips Toranas with his teeth.
I’d be worried.