Val Morgan forms ‘Brandfit’ to provide advertisers with bespoke integrated solutions
Val Morgan Cinema Network CEO Damian Keogh (left) announced today the formation of a strategic department named ‘Brandfit’ to provide advertisers with bespoke integrated solutions utilising the full assets of the Val Morgan Media Group.
Says Keogh: “Cinema provides advertisers with a range of opportunities that go beyond the power of the screen. Our newly constructed Brandfit division will deliver turnkey solutions to advertisers including: experiential marketing, in-foyer promotions, product sampling, digital in-foyer advertising signage and integration with our retail media network in over 100 shopping centres.
“I am also keen to partner other media sales companies where relevant, to create greater scale around the solutions we can provide to advertisers. The local, captive and destination based nature of cinema provides a powerful platform for marketers to reach a highly valuable audience and works well in conjunction with multi media strategies.”
Keogh is searching for a general manager for Brandfit to head the department. Says Keogh: “I am looking for an experienced strategist who can work with our senior team to lead this exciting new department. This time next year we will be at critical mass in terms of the digital conversion of cinemas. This will open up a myriad of new advertising opportunities as cinema becomes a broadcast network.”