US, Sydney’s prehistoric matches idea lights up sales of Jean M Auel’s much awaited 6th book

US, Sydney was tasked to promote Jean M Auel’s much-awaited 6th book in the best-selling Earth’s Children series. ‘The Land of Painted Caves’, like the others in the series, is set 30,000 years in the past in prehistoric Europe.

Leading up to the launch the agency created point of sale stands in Dymocks book stores offering free boxes of matches as take-home reminders of the book release. Of course, in remaining true to the book the agency had to make sure the matches were historically accurate to that period of time.

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