US Sydney launches Million Dollar Woman

US Sydney, in conjunction with Suncorp, launches an entirely new insurance brand, Million Dollar Woman. The campaign kicked off Sunday with the launch TVC, ‘Jill of all trades’ starring The Doctor, The Referee, The Art Critic, The Teacher, The Chef and The Monster Catcher.

Being a mum is a million professions in one and Million Dollar Woman, Day to Day Insurance pays mums a weekly benefit if they find themselves out of action.  The campaign, created by US Sydney, is supported by online, print and outdoor executions.

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Million Dollar Woman chief executive Lynette Argent said “MillionDollar Woman seeks to revolutionise the life insurance industry inAustralia by directly targeting women and recognizing the crucial rolethey play in families and in society in general. We are thrilled withthe campaign which is groundbreaking for the life insurance industry,energetic and positive.”

Josh Moore, ECD at US Sydney said:”Launching Million Dollar Woman from Suncorp has been a real adventureinto the mind of a Mum and a hell of a lot of fun. The result being areally engaging, positive brand in a category that’s so often full ofdrab and negative messaging. We’re look forward to launching many moreFinancial Ideas For Women in the coming months.”