US Sydney taps The Secret History of Us: The Lucky Country, but terms and conditions applied
January 11 2011, 12:46 pm | | 7 Comments
Immigration Nation, The Secret History of Us is a documentary series that reveals the shocking facts, hypocrisies and racial discrimination behind The White Australia Policy (1901-1975).
To convey this message, US Sydney created a campaign that shows Australia truly as The Lucky Country but terms and conditions applied.
VIEW THE COMMERCIAL which CB showcased before Christmas.
7 Comments
When I saw this on TV I lolled in a good way. Nice work for what could be very ordinary/cliched.
i love the art direction, nice work!
award winning typography.
Great design work by like minded studio.
It’s better than just great design, typography and art direction you fools. This work displays – in all aspects – a sureness of touch so utterly rare in Australian advertising today.
This is unreal – well done US Sydney and Likeminded studio. There should be more awesome print stuff out in the market like this. Beautiful work.
what’s sound that accompanies god rays?