UrsaClemenger shops with GlaxoSmithKline
GlaxoSmthKline has appointed UrsaClemenger to a shopper marketing project after a competitive pre-Christmas pitch.
Says Mardi Le Page, (pictured), MD of UrsaClemenger: “We’re privileged to work with GSK on a number of brands in consumer and trade, so of course, we’re delighted to be chosen to partner with the GSK team in shopper marketing.”
Daniel Thorpe, customer marketing executive, GlaxoSmithKline Consumer Healthcare, said: “We’re constantly looking for innovation in grocery and pharmacy. In a competitive environment, UrsaClemenger impressed us with their strategic and creative thinking in response to our shopper marketing brief.”
Le Page added: “As shopper and mobile marketing is at the forefront of our ‘New Health’ platform, to be working with GSK in this space is incredibly exciting.”
The competitive agencies were undisclosed.