UM Australia appoints Liam Loan-Lack to the position of general manager at UM Brisbane

UM Australia has announced the appointment of Liam Loan-Lack to general manager of UM Brisbane. He will also join UM’s senior leadership team, reporting to CEO Fiona Johnston.

Says Johnston: “Liam brings a new level of care, smarts and energy to a great market – and much valued rigour and passion to do the best work for our clients. I think Brisbane is often overlooked as a key market, but we see it very much as a stronghold to innovate and lead.”

Loan-Lack’s career has focused on marketing, strategy, agency management and advertising effectiveness. He will be a keen driver in ensuring the best talent development and support for the UM Brisbane team. In his previous role Loan-Lack’s remit was directing a large multidisciplinary client portfolio including Officeworks, ME Bank, ACTU and Specsavers at UM sister agency, Initiative. Prior to this he has held international roles in the UK.

Says Loan-Lack: “I have been attracted to the Queensland market for some time as I firmly believe it has the potential to be the most creative and client-centric market in Australia. In all, I am proud to be leading an already very talented local team and of course, I look forward to the challenge of getting to know the Brisbane market – I will be taking all the lessons, humility and curiosity that has helped build my career so far into this new role. By listening intently to clients, media partners and peers I aim to build a unique and ownable space for UM Brisbane.”

His new role is effective immediately.