Tui and Saatchi & Saatchi NZ aim to help drinkers brew up their own legend via Facebook app
Tui Brewery and Saatchi & Saatchi has this week launched their next ‘Brewing Legends’ initiative. It’s a Facebook app where you can select a combination of your Facebook friends and random activities creating legendary sessions. One lucky winner and his mates will then get to experience their legendary session…and Tui will capture the content for them and share it with other drinkers.
Says Saatchi & Saatchi group account director Mark Cochrane: “This is a fun expression of our brand idea that will allow Tui fans to participate, play and share some great Tui experiences. From off road bird watching to cross country mud throwing, the 2500 combinations are bound to create some great inspiration for the boys. We’re excited to see what Legendary Session is chosen.”
Creative Director: Scott Huebscher
Creatives: Matt Sellers, Cory Bellringer
Digital Creatives: Dave Hunter, Mac Macaskill
Executive Digital Producer: Kevin Sherman
Group Account Director: Mark Cochrane
Account Director: Ryan O’Donnell
Clients: Jarrod Bear, William Papesch, Rene de Monchy, Clare Morgan
1 Comment
nice idea